OurProcess

Simple 4-step process for success

Over the years we have refined our project process to make your experience as stress-free as possible and ensure the final outcome is as beautiful as it is functional.
Step 1: Discovery

We learn as much about your business as possible to understand your specific needs. With this information we can create a product that looks and functions beautifully, while meeting business and user needs.

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Step 2: Design

Now that we understand the project as a whole, we work with you to create a design that looks great, achieves your specific goals, is optimized to work across all devices, and converts visitors into customers.

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Step 3: Development

We turn your designs into a functional website using details described in our requirement document. Using expertly crafted code, we build a fast and SEO friendly frontend, paired with an easy to edit backend.

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Step 4: Deployment

We will provide you access to development environment that allows you to interact with the site as if it were live.  We will ensure that all pages look and function as expected and are ready for approval.

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Step 1: Discovery

Discovery is a guided process that helps you evaluate and define your website needs and provides us with the framework we need to begin crafting your vision.

We start by gathering information about your business through interactions with your team and through our own independent research. This information includes a products/services overview, business goals, customer demographics, brand details, site analytics, competitive analysis, and more.

We provide a helpful worksheet that will help you think about all the important details of the upcoming project.

We’ll review the data to get a thorough understanding of who you are and what you want to accomplish with your new site. Using your goals as a guide, we’ll create documentation outlining each unique page, as well as the site menus, header, and footer.

What to Expect:

  • Questionnaire helping you determine your needs and goals
  • Discussion to learn about your business and customers
  • Review of your Google Analytics and audit of current site
  • Presentation of requirements documents detailing new site architecture

Step 2: Design

Using typography, color, space, texture, and imagery we create your new website’s look and feel. Because it’s the first thing a user will see, your website design makes a first impression of your company and products.

Web users access content in a variety of ways. Therefore, it’s crucial to have a website that adapts to provide a great experience for every visitor, whether they’re on a desktop, tablet, or phone. Responsive design improves site effectiveness and increases customer satisfaction. Every site we design is responsive.

What to Expect:

  • Discussion about your brand and design goals
  • Presentation of design mock-ups for your review
  • Revision rounds requiring your timely approval
  • Final design approvals and prep for Development

Step 3: Development

Every website we build is a custom, tailor-made website built to your specific requirements. We use industry leading content management and eCommerce technologies to ensure that your site will look great and function even better.

No matter how feature-rich and complex the website appears, a non-technical editor can easily maintain it. Our goal is to let you expand your website in the future without needing a developer to build compelling pages.

By working with an experienced developer, you can rest easy knowing your website’s code is secure, optimized, and built according to industry standards.

What to Expect:

  • Fully functional website built to requirement specifications
  • Review to ensure all code is optimized
  • Version controlled development environment

Step 4: Deployment

Once development is complete it will be time to begin the website testing & deployment process.  During this time we will work together to go through your site and test all functionality (email forms, checkout process, third-party plugins, etc), website responsiveness, and overall look & feel.

If we find any issues, we will resolve them and ensure that your new site is ready for the world to see and use.

Once your site is approved it will be ready for launch.  At this point we will migrate your site from the development environment to the live production server.  In many cases this will include configuring server DNS records, setup & configuration of email accounts, installation of SSL certificates, SEO friendly 301 redirects (if you had a previous site), Google analytics installation and other tasks specific to your project.  Once completed, you will have a new website ready to make your business a success!

What to Expect:

  • Third-party applications/plugins setup & configuration
  • Time to review and test all website pages and functionality
  • Feedback and revisions for any issues found
  • Server setup & configuration
  • Final website migration for launch
You have an idea for an amazing new product?

What our clients say

Zach and the ZGN Creative team are the most professional and creative designers that I have found in many years in work life. They are very responsive, and solution oriented. Completing jobs quickly and bringing new ideas to the table. They have gone above and beyond to make our business a success. I would recommend ZGN Creative to anyone looking to turn their business from good to great! - Julie Streit | Realtor, Atlantic Salt Realty