Blogs aren’t just for writers and topic enthusiasts. This can be a great tool for driving traffic to your business and potentially boosting your revenue.
It’s ideal for both B2B and B2C companies looking to attract the attention of their audience. However, how you go about establishing your blog takes a little know how.
After all, simply publishing content isn’t going to build your site traffic. You’ll need to develop a strategy to ensure you make the most of your blogging efforts.
If you’re new to the idea of blogging for business, you can use the following guide to help you along.
Set an SEO Foundation
Search engine optimization, or SEO, should be the foundation of your blog. This is what will help the right audience find your content. The key is to do keyword research to identify which search terms have a high monthly volume and low competition.
Then you’ll need to place these keywords inside of your content based on relevancy. It’s a good idea to have a list of keywords you can juggle around based on the topics you’re publishing.
As you continue to reuse the same keywords on the list, it will rank your site based on these search terms, helping more people find you. What makes SEO great is the fact it gives you long-term results. Plus, you don’t have to pay anything more than what you paid to have the content written.
Your blog content will continue working for you for years to come.
Answer Questions and Concerns Your Audience Has
Another way to make blogging for business work for your company is to choose topics that your audience will find valuable. This means answering their questions and concerns in your content.
If you’re not sure what problems they need help with, you can use the web to figure it out. Visit related forums, social media groups and scour blogs with comments to see what your audience is talking about.
Most times, you can learn a lot about your audience’s pain points with a simple Google search. However, if you need additional help, you can create a survey you give to your customers and prospects. Or you can publish a poll on your social media page.
Once you know what questions and concerns they have, you can develop content around them. Try your best to provide in-depth and insightful content so that’s it’s engaging.
The goal is to get visitors to share, comment on and hopefully contact your business regarding your products or services.
Ensure You’re Publishing Regularly
It’s not enough to publish blog content once a month, no matter how great of a topic and user engagement it receives. Google and other search engines love sites that regularly publish. In other words, you should aim to publish around two to three times per week.
This shows activity and will help drive traffic to your site consistently. Now, this doesn’t mean your new content outweighs the value of your old content – these too will still have their benefit.
Your new content will get your visitors to return time and time again, increasing their chances of using your brand’s products and services. And the old content holds more SEO weight and will also help with your website ranking.
Then the newcomers who visit your site will browse through your old blog posts and see you’re an authority in your industry, which will help to build trust.
Aim to Educate Your Customers
Another tip for blogging for business is to write to educate your audience. Many businesses take to blogging with the concept of selling their products and services. Rather than trying to promote your products all the time, you should instead look to educate.
No one wants to visit a blog filled with gloating and advertisements. People search on Google for answers and information. If you can provide actionable solutions to their problems, then you will have an easier time getting them to return or even convert.
You can choose to write a long 2,500-word post or break it up into a series if it will be longer than this. Google loves long pieces of content because they’re typically jam-packed with lots of useful details.
Create a Content Calendar
It’s easy to forget about posting for your blog, especially if you’re not sure what you should be writing about. Whether you decide to write the content yourself or hire a professional writer, it’s important to have an editorial calendar in place.
This will organize the topics that you’ll publish and when. It’s a good idea to have content written in advance so that you don’t fall behind. You can even have your content scheduled for publishing, so you don’t have to do it.
WordPress and other content management systems have this feature.
Use Social Media to Grow Your Traffic
Don’t forget the power of social media marketing as you’re developing a strategy for your company. When it comes to blogging for business, social media platforms play a major role in getting content noticed.
You can do this by growing your followers and connecting with influencers who already have a large following.
There are a couple of ways you can grow visibility for your brand. One is engaging in conversations with users and the other is building relationships with influencers. Having influencers mention your brand or website is a quick way to get more traffic to your site.
Get Help from Experts in Blogging for Business
When you don’t have the time or expertise to develop a blog for your business, you can always enlist the help of professionals.
At ZGN Creative, we have a team of experts who can assist with your hosting, blogging and the overall design.
Get in touch with us today to get started planning your business blog.