The Internet has nearly 1 billion websites as the rise of domains continues to grow each decade.
So, the question is, how do you make your website look as up to date as possible?
You’ll need to revamp your current layout if you don’t already have a website design that is eye-catching.
It’s important to have high-quality content loaded on your website, but it’s the design element that will captivate your audience to become long lasting customers.
Keep your eye out for changes in web design trends in 2018 as we outline the top 8 trends to watch.
Information on your website should easily flow from one section to the next.
Focusing on important areas of your site needs to take into consideration the short amount of time a user spends scrolling on it, as the human attention span has decreased to 8 seconds.
Web design trends include utilizing the power of animation. Websites that include simple yet effective sliding features to display new areas of the site as one scrolls down are known as rising web design trends in 2018.
The motion exists on the website, but it continues to explore new information on the site piece by piece that never distracts.
One can manipulate images using Airbnb’s design app, Lottie. Airbnb currently uses this interactive app to make their images, such as a bed or a spray bottle to highlight their home rental services, come to life.
#2 Bold and Large Typography
One other trend to watch for with website design is bold and large typography.
You can easily anchor the homepage of your site with large print to draw attention to your business.
The e-commerce industry also benefits from this bold typography style. A home page needs to keep customers interested in the rest of the site, where they are able to interact with products to make purchases.
Typography is one deliberate way to increase the visual appearance of a website. One way to include bold, large typography is to have the name of your company written for all to see with a large photo in the back of the text.
Make sure to keep the rest of the homepage clean and minimal to counteract the large text.
#3 Page Transitions
One more design feature to include on your business website look are clean page transitions.
If you happen to have a header filled with other pages for your visitors to click through, why not include quick and fun transitions as they make their way to a new page?
Adding something as simple as page transitions also polishes off the entire website design of your brand. It’s one way to maintain a consistent and on-brand design without too much hassle.
#4 Web Design Trends with All Geometric Shapes
Take creativity to the next level with shapes of all kinds. From large ovals to piercing hexagons, geometric shapes are taking over as basic design elements for emerging websites in 2018.
Of course, you’ll need to balance the extravagant geometric shapes with your brand message.
If you are a retail business that sells home decor, you can be creative with geometric shapes in a way that entices customers to buy your furniture.
One idea would be to have large images of various rooms in a home found on pages of your site that are covered by triangles in lighter hues of a different color.
The mix of obvious home decor images with an unexpected addition of triangles keeps things interesting for your design.
Brutalism slowly emerged as one of the hottest web design trends because of its jarring and stark nature.
E-commerce sites such as Balenciaga chose this the brutalism method as it pertains to their exceptional designer garments to maintain an on-brand feel with their online presence.
Web design trends using something as harsh and dramatic as brutalism is not for the average business, but it does provide the customer with a basic outline to tell the story of the brand that is free of distracting animations or images.
Working with talented graphic designers to create original illustrations for your website can definitely boost your page traffic. People adore visuals and using creative graphic designs will help.
Add some well-needed personality to your website after talking to website development experts to go over the details of the illustrations you desire.
One example of an illustration is to have your graphic designer sketch out an illustration of you to feature on the “about me” section of your website.
Not only will this illustration look different from what other people have on their sites, but it will paint a picture of who you are as a company.
People who visit your “about me” section will instantly see your face and feel connected to the owner of the business on a personal level. Knowing who is behind the scenes of the business can be beneficial for you down the road as people realize you are a real person, not invisible.
#7 360 Video
Video provides visitors with a visual that is unparalleled to a flat 2D image.
Take the products you sell and turn them into a promotional 360 video that shows exactly how to use them. If you are selling parts for tuning up a car, you can upload videos of mechanics working on a car and inserting the parts from all angles.
A video is the future of advertising. Just think about the power of YouTube videos and the value they add to a company. Including a few videos on your website truly adds that extra wow factor.
#8 Grid Layouts
One final example of the many web design trends out there right now includes grid layouts. Instead of sticking to the norm, you should make the information on your website look sharp and to the point with grid layouts.
Minimize the amount of clutter a website can accumulate by incorporating grid layouts as your main design element.
The homepage of your website will need organization and grid layouts offer just that. Once you include neat grid layouts, you are creating a digestible way for your visitors to take in all of the content you provide them with.
Need Advice for Your Professional Website Design?
Our team at ZGN Creative offers top of the line professional design services in all categories; from print to web to digital, we can work together to ensure that your business is off to a great start to attract new customers.
Contact us today to discuss the future of your business and how you wish to design the layout for your website to maintain your brand message.