Did you know most small businesses are spending around $75,000 a year on digital marketing?
With the internet marketing landscape changing every year, you need to reassess your spending constantly. If you’re spending money on digital marketing this year, you should prioritize the best responsive web design.
Responsive web design means that users can get to you anywhere they need you. Responsive design means that whether they’re on a phone, a tablet, or on a 10-year-old Dell, your site should look reasonably similar. Being responsive means that there is no need to put an “optimum viewing experience” disclaimer at the top of your site.
If you’re wondering why you need the best responsive web design, you should know that it means a lot to your customers and for your business.
What Responsive Design Means To Customers
To your customer base, responsive design means you’re on the cutting edge. Having the best responsive web design shows that you don’t want limits on how your customers access your site. Here are three reasons why you need to be mobile for your customer base.
1. Most People Are On Mobile
There’s no turning back now. Mobile browsing has surpassed desktop browsing and the gap will only continue to grow over the coming years. As a business owner, you know that you need to be where your customers are, so if they’re on mobile devices you need to be there before your competitors get there.
With more business being conducted on mobile devices, people are paying their utilities, ordering dinner, and working remotely all from their phone. If your site looks ugly or doesn’t load on a mobile device, your customers could flock elsewhere.
2. Design Is Constantly Changing
The average website looks nothing like it did 10 or even 5 years ago. If you haven’t made adjustments to your website in the last 5 years, you’re probably not optimized for mobile browsing.
The style of design for mobile devices is often tidier, simpler, and more intuitive. Buttons and complicated menu systems are stripped down to the essential. As design is constantly changing, starting off with the best responsive web design means you’ll be prepared for the next big change.
Whether it’s a wearables revolution or the expansion of augmented reality applications, your design will need to be tidier for the next wave of changes.
3. Integrate Your Site
More than ever, social media and online reviews are inspiring your new customers to check out your brand. If you’re hesitant to give out your URL because your site needs a redesign, you could be losing out.
Having a site that looks great on mobile devices means that users can go from their social media app directly to your site. You can even integrate your site or web application with your users’ preferred social media app, allowing users to autofill information and checkout with purchases easier.
Your site should be integrated into your customers’ lives to ensure you stay relevant.
What Responsive Design Means For Business
Responsive design isn’t just for your customers. It’s important for the internal functioning of your business. A responsive design can help your employees navigate your system or more easily help customers over the phone.
Here are 3 ways the best responsive design is good for your company.
1. Better Search Results
As a great deal of new business now comes through search results and review sites, you can make sure you get to the top of the results with good design. When websites use their web crawlers to index websites, they measure the quality of a search match by several criteria.
While they still look at keywords and keyword phrases, they also look at how easy to navigate your menus are. They look at whether your site loads easily and is optimized for mobile responsiveness.
2. Get Ahead Of Your Competition
If you’re hesitating to implement the best responsive web design on your company’s website, you can almost guarantee your competitors aren’t. As mobile browsing is undoubtedly the future, companies are falling over one another to be ahead of the curve.
You shouldn’t create a responsive website just for the sake of it. Before you start, you should come up with some ways you can productively improve your customers’ lives. Making your responsive website useful and easy to use will put your site ahead of your competitors.
3. Keep Your Team Connected
If you’re hiring a lot of new people in the coming years, they may not be able to navigate a system that’s 15 or 20 years old. They may not have been old enough to type when that system was created. They won’t necessarily know how to use a command line menu system.
You need to make sure that your design helps to onboard new hires and facilitate communication between your team members. A great responsive design will ensure that coworkers can troubleshoot each other’s issues in a matter of seconds.
If you really want to integrate your team, a responsive website will keep them connected on the go. Creating one site with two login paths, for either adminstrators or customers, allows your team to work alongside customers and easily troubleshoot any issues. It gets everyone on the same page and helps build the voice of your brand.
You Need the Best Responsive Web Design
There are no two ways about it: You need to have great web design to compete in the global market. With more people living their work and recreational life through their phones and tablets, you need to make sure you make an impact there. Once you have a customer’s attention, you have to honor their time by making your site simple, intuitive, and attractive.
If you’re ready to implement a responsive web design for your company, contact us for help.