Did you know that since 2017 more than 75 million professional websites, like Variety and BBC America, run on blog platforms like WordPress? This keeps on growing as the years pass by. With that many blogs present all over the internet, how do you make yours visible?
A viable digital content strategy is in order.
For this, we have a number of strategies and considerations that you should take heed of to ensure that you can create a digital content strategy that works.
Find Out What’s Trending
The first thing to consider as part of your social media content strategy is to get a read of what’s trending at this very moment. Knowing what is in and hot will help you make content that readers will easily buy into.
This is where tools like BuzzSumo come in. This is a tool used by a variety of sites like Yahoo or BuzzFeed. What it does is gather information like content insights, influencer information, and even competitor analysis.
BuzzSumo allows you to find out what your customers want. This gives you the capability to tailor-fit your content and have them come to you.
Conduct Extensive Keyword Research
Another thing to consider is the list of keywords that you will use for your blog. This is important, as finding the right keywords will make your content visible or it can end up buried in piles of others vying for attention.
So, it’s either you can go with a niche that no one can compete against, but may need improvement in traffic. Or you can go with keywords which may have a number of competitors but can net immense traffic if ever you dominate in that field.
Spy on the Competition
When it comes to content marketing blogs, you need to know both your market and your competitors. With this, information on their undertakings is just as vital. Although, in this case, it’s more about knowing their keywords.
In line with this, tools like SpyFu can help you in that regard. It helps in providing vital information such as keywords used and a vast scores of data with some helpful notes on what you can do. By knowing the information that competitors utilize, you can take action on how to improve your content.
Answer Niche Questions
There might be questions that still need answers. For this strategy, go in and scour for information. Know what it is that you need to address and answer that only your content can provide.
This is where you go check on comments on blog posts or those on YouTube comments. You can also check out the discussions and questions raised in sites like Quora or Reddit. The discussions and questions raised in there are a gold mine for topics.
Once you have found what you would like to address and answer, construct content as needed. The key is to not just make random blog posts. Rather, know your target, take aim, and fire away with the content that would suit their needs.
Ask Your Audience/Customers
You can also check with your existing customer base. By asking suggestions on their end, you can get more information and insights on what they would need. This way, you can make improvements to your content and see what works and what’s not.
The advantage of this is that you can also get more ideas on what other content you can produce and provide to suit their needs. So check on the comments and suggestions that they will submit. Encourage the discussion and build from there.
Decide on Your Content Format
Once you have figured out what and who your audience are and what topics to tackle, the next question is on what to create. With the numerous formats available to engage with your customers, pick on the ones that will work best for you.
You can go with blog posts, which you can generate at regular intervals. Or, you can opt to go for other visual approaches, like infographics. Audio content like podcasts is also notable options, especially for those who prefer to listen on the go.
You can also engage with using the full audio-visual experience by using videos for your content.
Make Your Content Organic
This is a strange play on words but this digital content strategy works in this manner. Have your content build upon each other, making each post connected with each other. This strategy on content creation and management is helpful in garnering traffic constantly.
This way, you won’t have to worry about content spiking in views and clicks on one moment, and then dropping in months.
Keep a Consistent Schedule
Frequency in getting content published is also as important as the quality created. Keep a schedule for creating and publishing content. By keeping a timetable for your deadlines, you can space out the time needed to produce and release in a consistent manner.
Make sure that the timetable you have created is not only consistent but realistic. For example, try making 2 blog posts per week, having alternate days set up in marketing said post in social media.
This will ensure that you are visible and active by the frequency of your content.
Optimize For Marketing
One thing you should take note of your marketing strategy outline is the need to optimize. In this case, utilize SEO tools to help you in becoming more visible. With the right keywords and your content being in line with it, your site will pop up in the top search results.
Digital marketing is your friend in getting more customers. Optimize your site with keywords that are highly targeted. In terms of content, make your headlines grab the interest of your customers to get them into reading more about what you offer.
Create A Digital Content Strategy That Works!
The struggle today is the number of blogs that keep vying for attention. By using the right digital marketing strategy and with the custom content that you can provide, you can draw customers in to take in on what you offer.
To go with your content, you would also need the means to make it presentable and accessible. We offer a variety of services ranging from web design to web hosting and designing a strong digital content strategy. Contact us to know more about how we can assist you.