Setting up a website for your business is smart marketing. But you can’t just set up a webpage and expect business to boom. You need to be clever and stay on top of what’s current. A website with video can greatly improve your business. It’s also not as expensive as you may think. You can get extremely creative with a video and still stay within your advertising budget.
You need all the tools you can get to compete in today’s market. If you aren’t using video for website content, here are a few reasons why you should.
Why a Website with Video Works
Staying competitive means finding the bests ways to showcase your business or services. Here is what using video can do to help.
Allow people a perfect example of your product or services. You can show viewers exactly what you do or what your business can do for them. People love a how-to demonstration. They will also watch it multiple times.
Allow the viewer to see you and your product in action. They can see for themselves what it does, how it will help them and the final results. These matter to potential customers.
You can hold their hand through the whole process to eliminate confusion, really sell the product or concept and allow them to watch all. This means they can see it happening in their own lives, as well.
2. Wider Reach
The use of a website with video means you can reach a lot more people every day. When people can access your website from their phone, they aren’t interested in reading but they will watch a video.
It’s the perfect way to get your message seen, even briefly, by a much larger audience. If someone is searching for something on their phone, they won’t waste time trying to read small text.
The attention span of the average smartphone user has dropped considerably, so make sure you grab them right away. Someone stuck in transit or taking a break at work is the perfect audience, looking for a brief bit of entertainment.
3. Wider Choices
When you decide to make a video, you can use animation, humor, flashy colors, music and action, and display your business in a way people will enjoy and want to use. There are so many different options, you may want to make more than one.
It’s the perfect way to add a bit of pizzazz to an otherwise hard-to-sell business or service. Your options for creativity are endless, and they are easy to change, update and easy for the viewer.
a website with video can either aim for a simple message, or a large production. You can have many options available based on your target demographic. The best part is that it doesn’t have to be complicated to make your point. It may be that simplicity is just what you need to outshine your competition.
4. Going Viral
Videos are the perfect way to spread the word, as people love to share things they find. The right video in the right hands has the potential of being viewed by more than just your own followers.
Using humor or animation is a great way to get your videos shown around and that means interest and potential clients. When you have your own website connected to other social media platforms, the potential for viewers is staggering.
Not only does the video have the chance to be seen, but you have the potential of acquiring a lot more traffic to your website. This means more business and that’s the whole point.
5. Clearer Message
Use your website with video to explain in very simple terms what you are offering. You can give a demo, use yourself or an actor to talk about it, show it being used by a cartoon character or an animated part of your product.
It’s really a simple way to explain a simple or even boring concept, service or product. You have the ability to take the boring or complication right out of it. In the right hands, your business or product looks like something everyone needs right now.
You can get your point across in a very short period of time. It saves time for the people searching and it saves time and space on your website. People don’t read much anymore, they want visuals.
A website with video is a great way to connect with your customers. You can send links to your video in your email blasts, allowing you to keep them interested and engaged, even if they are not looking to use your service that week.
It’s an easy way to keep your business in the forefront of their minds. People love to watch videos and will forward it on to friends and family members. It’s the perfect way to connect to those people who don’t use other social media.
You can also use video to let other people know about your products by using them to tell about their experience. People love to hear about it from someone who represents them. Testimonials can help reach a lot more people.
Show off your best assets with a video. Even something that may seem boring or hard to make exciting can be done. People want to see a bit of personality behind the product. You can shine around your product.
People use websites to shop, so give them a great reason to use yours. There is always going to be competition, so you need to do whatever you can to stand out with yours. A website with videos is much more interesting.
Engaging, fun, and much easier to grab people’s attention and keep it. Even a short video is more interesting than sifting through a bunch of text. Show them a bit of fun and action, get a cool video and keep them coming back.
Please contact us here for more information and to see what we can do for you.