We can help you avoid the top five web design mistake businesses make.
We’ve all had that experience…We want to check out this website or blog, we type in the URL, or we click the link on Google, excited to see what information this site has to offer.
Then the page won’t load. Or its loads but it takes forever. Or it uses bright, oversaturated colors that hurt your eyes.
You get the idea.
From long response times to unreadable fonts there are some website design mistakes that scream amateur. These common website mistakes can cost your site tons of new visitors every day and may cost you thousands of clients over the years.
This doesn’t have to be you.
With some simple tips, you can avoid design mistakes that push clientele away and can create a site that excites visitors.
Using a Template
I know what you’re thinking. “Templates are great.” They allow even completely inexperienced website designers to create a functional website.
For most amateur web designers templates seem like a godsend. They’re cheap, accessible, easy to use and… usually not very good.
This is one of the top five web design mistakes small businesses make because it seems affordable. But the truth is you get what you pay for, buying a cheap website template now may cost you later.
The problem with templates is that though they may look clean they are also very generic. The reality is that different products have different target clients. Your site needs to reflect this.
In the competition for users, you have to stand out and the easy way to do this is with a sit that captures how unique your business is. Luckily it is easy to find a web design team that cares about your product. Let us create a custom easy to use website that helps your business.
Nonresponsive Web Design
In 2018 over 50% of web traffic came from mobile phones. The majority of people now access websites on their phone or tablet. If you want to access clients your site needs to be responsive.
But what does that mean?
Responsive web design means that users can access your site from any device while maintaining the same look and functionality.
A responsive website means that a wider variety of users can access your site. There are other benefits of responsive web design as well, like how a responsive web design can help improve your SEO.
For example, Google uses mobile-first indexing this means they use the mobile version of a site to determine its search engine ranking. So if the mobile version of a site is too different from the “desktop version” this will affect its SEO.
With this in mind, it pays to be flexible.
Slow Loading Times
You have three seconds. According to Google, that’s how long it should take for your page to load if you want to keep visitors on your site.
If your site takes longer than three seconds you’re losing business.
In fact, the speed of your blog can affect your search engine ranking which in turns effects traffic to your site.
Your website’s speed can be easily improved with simple tweaks. For example, reducing the size of full-resolution images with programs like photoshop, or investing in high-quality web hosting.
Remember time is money and the difference between success and failure can come down to less than three seconds.
Not Measuring Performance Analytics
75% of businesses did not use analytics tools to measure business performance. One of the most common website mistakes business owners make is not using analytics tools available to them.
Few understand that analytics can be one of the best ways to know whether they are reaching their target audience. And can be one of the most powerful tools for advertising to new clients.
Your Design Isn’t Reader-Friendly
From fonts that are too small to read to long endless blocks of text, the easiest way to lose users is by giving them text they can’t read. One of the most common website mistakes is to not pay attention to font and format.
Making sure your design is visually pleasing and easy to read is one of the most important parts of web design.
But few small business owners think about how things like typography can help clients use their site. One of the main reasons is that good typography makes reading clear. This makes it easier to understand your points and makes it easier to convince your clients to use your product.
Things like proper kerning may seem small but they can mean the difference between clients who understand your product and those that don’t.
Another element in making your site reader-friendly is making your content skimmable. One of the top web design mistakes businesses make is having long blocks of text that readers can’t skim.
Users only read between 20-28% of material posted on a web page. This means that your content has to be easy to skim to have an impact. Using things like headings and subheadings can help you ensure that your readers understand your points.
Using headings and subheadings also helps with search engine ranking. Search engines use information from headings and subheadings to determine what a site is about. This information helps to decide its search engine ranking.
Want an Easy Way to Avoid Website Design Mistakes?
Web design mistakes can cost your business time and money. One of the easiest ways to avoid website design mistakes is to hire professionals. If you want to work with some of the best designers in the industry contact us.