We’re here to help you learn all you need to know to create a successful email marketing campaign.
Coming in at 4400% ROI, email marketing campaigns average a return of $44 on every $1 you spend.
Rather you’re trying to up your website’s traffic or sell a new collection of items, we have all the tips you’ll need to create an email campaign your customer base responds to.
Quid Pro Quo
Offer something in return for mailing sign-ups. With all of the junk emails email users receive, it’s important to offer something to the client to entice sign-ups.
Many great websites have discovered the perks of offering something to the prospective client in return for their email address. This could include offering a free “toolbox” in line with your podcast (a la “The Art of Charm”) or a chance to win a giveaway, for companies selling a product.
Mailing list sign-ups are giving you something important of theirs, it’s important to show your appreciation by reciprocating the gesture!
Remember Your Manners
Have an automatic reply welcome email in place for all your new sign-ups. This is a great chance to give your new sign-ups a formal introduction to your brand.
You can also thank them for sharing their email address with you, and deliver whatever free materials you may have promised to entice them.
It’s also important to make sure you have permission to email the recipient and that you include an option on unsubscribe. It’s against the law to launch an email marketing campaign without offering users the ability to unsubscribe if they so wish.
Launching the Perfect Email Marketing Campaign
It’s important to have a clear vision of what you want to communicate to the client. In doing so, keep your subject lines short and to the point.
The perfect subject line can be grouped into one of several categories:
“50% off Sale Ends Tonight”
It can be helpful to introduce a time-sensitive element to the subject line. Putting a time limit on your subject line makes users feel more inclined to read it.
This concept implies that the customer doesn’t act quickly they will miss out on the deal. Don’t worry, you can always send a follow-up message of “Offer Extended: Ends Sunday” if you decide to elongate the term.
“FREE Online Dating Guide Inside”
This goes back to our quid pro quo tip. It doesn’t just work for recruiting people to join your mailing list.
Using a free offer helps get recipients to open the mail you send. Offer free materials occasionally to motivate the reader to stay engaged with your brand.
Subject lines that include emojis have been proven to have a higher open rate than those without. This is an especially good choice for campaigns that market to millennials.
Don’t go overboard! Use Emojis to highlight and complement your message. Use too many and you’re likely to overpower your subject line.
“Gain Thousands of Followers with this Simple Trick”
Classic click bate messaging. Self Interest subject lines capitalize on the self-serving needs of the customer.
In this case, you’re would be catering to a demographic who cares about their social media following. This could mean the customer is either a millennial or an entrepreneur looking to grow their brand.
“Did You Catch Kylie Wearing this $20 Dress?”
Curiosity generating subject lines can be created in a variety of ways. Our example motivates the reader and capitalizes on both curiosity generating technique and self-interest.
Because the dress is only $20, you imply that owning a celeb worn piece can be attainable to the reader. It also makes the reader wonder what dress it is and what style or quantity would convince a celeb to choose it.
“This Just In: Our Best Deals of the Year”
Create excitement with a breaking news headline. This concept tells the reader that this is new and exciting information.
It also implies that they haven’t already seen something similar. This makes it more the user more likely to open, as they believe they have not already consumed this information.
Know Your Customer
Knowing your audience is helpful in creating an email marketing campaign. It’s important that you create a message that resonates with your target demographic.
This means that the content of your email should speak to the recipient in a tone they respond to. An email marketed to millennials will use a different color scheme and copy than an email marketing campaign aimed at an older, eco-conscious demographic.
Bearing this in mind, your email marketing campaign should always feel authentic to your brand. Opening an email is no less important than having a client walk into a brick and mortar store. They should get a sense of who you are, what your product stands for, and what brand they can align themselves with by purchasing your product.
Make sure your email isn’t flagged as spam.
There are hundreds of parameters used to flag emails as spam. Some factors include using hash busting (L@@k!), an overuse of CAPS LOCK, emailing the recipient without consent (illegal thanks to the CAN-SPAM act), or links to unverified or unreputable sites.
Always email yourself a copy of the final product and view it on a mobile device before sending it out. This is a great way to proofread your final product and check mobile compatibility.
Make sure the recipient name reflects the name of your business. If you’re sending an email to your customer base, make sure the sender name is correct. If you’re sending from a company, make sure the sender name displayed is the company name and not that of a random employee.
Make sure your email is easy to read and that a click-thru link is easy to find. Don’t make it hard for the customer to find the items you’re selling.
Harness the Power of a Professional
The easiest way to avoid any potential mistakes is with the help of an online marketing expert.
Experienced Digital Marketing Professionals can help create, oversee, and execute a flawless email marketing campaign that speaks directly to your customer base.
For more information on how to grow your business with digital marketing techniques, visit our blog.